Visual Impact Ticks all the Boxes in Melbourne
25-Sep-2015 A successful Visual Impact exhibition in Melbourne last week has ‘ticked all the boxes’ for both exhibitors and visitors, say organisers, with positive feedback and strong visitor numbers proving that the show is a valuable fixture of the graphic arts calendar.Visual Impact Melbourne provided an extensive showcase of the very latest innovation in the sign and display arena from more than 60 exhibitors, with visitors given even more value with the addition of the new Exhibitions Expo, which further expanded the range of products and ideas on show.
Highlights included hands-on car wrap demonstrations and ‘windows, walls and floors’ workshops, as well as a packed seminar program which proved highly successful, providing a wealth of ideas, information and inspiration for businesses looking to build a successful future.
Peter Harper, General Manager – Exhibitions for organiser Visual Connections, said attendances at the Melbourne Convention & Exhibition Centre were very pleasing and exhibitors were delighted with the caliber of those who attended, with the number of show sales and solid leads demonstrating that this has developed into a true ‘serious business’ show.
“There was a constant buzz around the exhibition hall, not only due to the good number of people but also by the genuine interest and expectation shown by those people about what the Visual Impact exhibitors had to offer,” Harper said.
“There’s no opportunity like a trade show to really see, touch and feel the solutions and to discuss the ideas and options with experts, to evaluate how they compare and – most importantly – how they might work for your specific business and situation.
“Given how time-poor most business people are in this very competitive and challenging market, it was great to see such a high number of decision makers taking the time out of their week to invest in their businesses by exploring the latest technology, systems and ideas in the market.”
Without question, this was reflected also in the attendances at the workshops and the seminars, which were exceptionally well received, he added.
“In the larger, more general sessions, visitors welcomed the opportunity to hear world-class speakers like Allan Pease, Lee Ussher, John Hadfield, Dr Toby Ford and Warwick Merry and were terrifically engaged, coming away enthusing about the information presented.
“In the more industry-specific sessions, our specially selected panels of experts delivered enormous value for businesses looking for solid information and guidance, and those who attended the smaller sessions benefited in particular from some great ‘one on one’ advice from our expert presenters.”
As expected, most of the visitors were from Melbourne, with Friday the busiest day and the Saturday session providing a welcome opportunity for smaller and family businesses to attend.
“It’s clear the broad showcase of technology, systems and services Visual Impact offers continues to provide real value for visitors and also the ROI for the exhibitors who invest their time, resources, energy and expertise in putting on the show,” Harper said.
The next Visual Impact exhibition will be held in Brisbane from 14-16 April, 2016. For more information, go to www.visualconnections.org.au