Graphic Art Mart and HP Australia have announced that they will take up Gold Sponsorships of the upcoming Visual Impact Expo, which will run at the Sydney Showground, Sydney Olympic Park, from 2-4 September 2026. 

Karren Challoner-Miles, CEO of supplier association Visual Connections, which is the show’s host and organiser, says support from these leading suppliers is both welcome and vital. 

“Graphic Art Mart and HP have unrivalled track records for supporting industry initiatives, and we are delighted to welcome them as Gold Sponsors of Visual Impact Expo 2026, alongside Mimaki and our Platinum Sponsor, Roland DG,” Karren says.

“It is leading companies like these, who not only support the industry by participating in trade shows but also provide vital sponsorship funding, who make industry events like Visual Impact viable.”

As well as new sponsors, the show continues to attract exhibitor bookings. Both the new sponsors have confirmed their stands at the show – HP with a large stand just inside the front doors and Graphic Art Mart, with in the show’s biggest stand to date, in their familiar position near the Dome’s café. 

They join Platinum Sponsor Roland DG, who has a prime position near the entrance, and Gold Sponsor Mimaki which has taken a sizeable stand on the centre aisle.

Other recent confirmations include Ball & Doggett, Interone and Stick-on-Signs, who join early bird exhibitors Additive Machines, ADM Systems, HP, Multicam Systems, Mutoh Australia, Pozitive Sign & Graphics Supplies, SA-LED Australia, Shanghai Totem Exhibition Co and Shann Group.

Together, these latest bookings bring stand allocations to over 35% of the available space, and promise visitors a comprehensive showcase covering everything from digital print, to textile and garment printing, car wrapping, engraving and routing, fabricated and illuminated signage, and more, and also the opportunity to connect with product experts who can help determine how those solutions can be applied to address individual business requirements.

Those who are still wanting to exhibit should not delay, as stands are now moving fast, however Karren says the design of the show, and the co-location of the inaugural Visual Impact Conference, is set to drive traffic flow throughout the Dome. 

“If you want to exhibit, you can do so with confidence – we’ll be able to find you a great spot,” she promises.

Planning is also underway for the inaugural Visual Impact Conference, which will run across all three days of the show, with an experienced Conference Programmer, Julia O’Keefe, joining the Visual Connections team this week to focus on this project.

“We’ll have a lot more to say about this in the coming days, but the program will be targeted at decision makers and business operations teams, with content designed to educate, upskill and challenge the status quo by drawing on best practice from other industries and markets,” Karren says.

Other highlights adding value to the show include the co-location of the ASGA National Sign & Graphics Awards, which will be held at the Sydney Showground on Thursday 3 September, and a return of the popular Make-it-Happen Signage Bootcamps.

Visual Impact Conference & Expo 2026 will be held at the Sydney Showground, Sydney Olympic Park, from 2-4 September 2026. For more information, go to visualimpact.org.au or contact Karren Challoner-Miles on (02) 9868 1577 or exhibitions@visualconnections.org.au