This refresh reflects Imageperfect's commitment to its customer base and global aspirations to deliver more diversified, sustainable, high-performance products, and its core values:

Reliability: Imageperfect products undergo stringent quality control tests for an extended period before they are introduced to the market. At the same time, state-of-the-art manufacturing equipment ensures that every roll of film adheres to the highest standards. The design, development and manufacturing of Imageperfect self-adhesive films adhere to ISO 9001 standards, keeping the brand's promise to provide customers with superior performance materials.

Innovation: The continuous development of innovative solutions results from sustained investment in people and technology, combined with tailored training programmes to develop the team's expertise. The result is innovative products such as IP5700, one of the first products in the market to offer bubble-free technology (PerfectApply) in medium-term coloured signage products.

Sustainability: Imageperfect has embarked on several initiatives to help reduce the products' environmental impact, including ensuring that the development of self-adhesive films adheres to ISO 14001 standards. Imageperfect EverGreen, a range of signage films that address sustainability from every angle, was introduced in 2022. In 2023, Imageperfect measured the carbon footprint of several key products to provide users with relevant data for their purchasing decisions. Both initiatives are just part of the brand's overall commitment to decarbonisation.

Stefano Nigrone, CEO of Imageperfect, comments: "Since its launch in 1996, the team behind Imageperfect has been diligently focused on product development and superior customer service. While we celebrate the brand's heritage and remain dedicated to that promise, the new Imageperfect branding points to the future and the exciting changes and new projects we are working on. The brand refresh is the latest in a series of important evolutionary steps for Imageperfect – reflecting on past achievements and signalling our aspirations to deliver more sustainable, innovative and high-performance products."

Impageperfect's new identity will be gradually rolled out across 2024. The company's roots go back four decades to when its manufacturing plant was founded in Lancaster, UK, to produce a range of affordable materials for digital printing. Since then, Imageperfect has grown into an international brand selling in over 60 countries on six continents and constantly developing its range of materials and tools for sign-makers and visual communications businesses.