IVE Group has announced plans to acquire Motio Limited, marking an expansion of its presence in Australia’s digital media and out of home advertising sector. Under the proposed transaction, IVE will acquire 100 percent of Motio through a Scheme of Arrangement, with the deal placing an equity value of approximately $20.7 million on Motio. The proposed acquisition represents an extension of IVE’s existing marketing and communications capabilities into digital media assets.

Motio operates a digital place based media network spanning more than 1,300 digital screens across approximately 1,000 locations throughout Australia. Its screens are positioned in environments including medical centres, cafes, pubs and clubs, indoor sporting facilities and other high traffic locations. The company also operates Motio Drive, a digital transit media network using taxi top displays in Sydney. These networks provide advertisers with opportunities to reach audiences in a range of everyday environments.

For IVE Group, the acquisition provides an opportunity to expand further into media ownership and advertising. IVE has traditionally operated across areas including creative services, data, print, packaging, production, merchandise, technology and marketing communications. The addition of Motio would give the company access to digital out of home advertising inventory, media sales capabilities and advertising technology. IVE has said the transaction supports its broader strategy of becoming a more integrated marketing solutions provider.

Motio’s recent financial performance has also contributed to the rationale behind the proposed acquisition. Motio reported revenue of approximately $9.2 million for the 2026 financial year, representing growth of 8 percent compared with the previous corresponding period. Cash EBITDA increased by 31 percent to approximately $2.5 million, with the business reporting a margin of about 27 percent. Motio also had approximately $3.94 million in net cash at 30 June 2026.

IVE has proposed paying $0.06 in cash for each Motio share, representing a fully diluted equity value of approximately $20.7 million and an enterprise value of approximately $16.7 million. IVE has stated that the transaction will be funded through its existing debt facilities and cash reserves. The company also expects the acquisition to be earnings per share accretive from the first full year of ownership, although completion remains subject to the conditions outlined in the Scheme Implementation Deed.

Matt Aitken, CEO, IVE Group

A key element of the proposed deal is the potential to combine Motio’s digital media network with IVE’s existing customer relationships and marketing capabilities. IVE has identified opportunities to integrate Motio’s screen procurement, content management and delivery capabilities into its Brand Activations business. IVE could also introduce Motio’s media offering to its existing client base, while Motio’s audience data and advertising technology could complement IVE’s existing data and marketing services.

Adam Cadwallader, CEO, Motio

The proposed acquisition is not yet complete. Motio shareholders will need to vote on the Scheme, while court approval and other customary conditions must also be satisfied. The current timetable indicates that the Scheme booklet is expected to be distributed in early November, with shareholder meetings anticipated in late November and implementation targeted for early December 2026. If completed, the transaction would give IVE Group a greater presence in Australia’s digital out of home media market while adding another media capability to its broader marketing and communications platform.