Visual Connections Australia

A Creative Rebrand: Transforming Graphic Art Mart’s Prestons Site

 

The Prestons site has undergone a stunning transformation, led by Business Manager Mark Emmerson and expertly executed by our Technical Specialist, Brenden Watson. This rebrand showcases the innovative use of specialty films and creative vision, elevating the site's aesthetic appeal and functionality designed to showcase our core offerings.

A Stained-Glass Effect Like No Other

To bring vibrancy and character to the site, Brenden and Mark incorporated Aslan Dichroic Film SE 70, creating a mesmerising stained glass window effect. This specialty film radiates dynamic color shifts that catch the sunlight beautifully, making the space truly stand out.

Interior Enhancements

Inside, the walls come to life with picturesque European landscapes created using Arlon DPF 4600, enhanced with a matte overlaminate. This combination delivers a refined, glare-free finish, ideal for promoting internal branding while adding depth and durability to the design.

Striking Pillar Branding

The pillars were printed using GF 255 paired with Avery Dennison 700 films. This layering technique resulted in bold and eye-catching designs, perfect for reinforcing branding and creating visual impact.

Promotional Window Signage

The exterior windows feature Clear Focus One Way Vue film, designed to promote current hot deals and product launches. This solution not only ensures excellent visibility for external promotions but also maintains interior privacy while allowing natural light to filter through.